Start with 'Why'

Welcome to Ideas and Eggs. A simple workshop geared toward idea creation and egg consumption.

Side note of the morning: if you eat your hard-boiled eggs without loading them with salt, you’re probably psycho.


[Quote of the day]:

“Never underestimate the ability of a small group of dedicated people to change the world. Indeed, it is the only thing that ever has.”- Margaret Mead

The first idea we will tackle this week comes from a TED Talk that Max London watched:

 “How Great Leaders Inspire Action”

This is an innovative concept introduced by Simon Sinek in his TED talk “Start with Why.” The concept of the ‘golden circle’ challenges the status quo for the reasons for your actions in your business and personal life.

Just like the center of a hardboiled egg, the “golden circle” provides nourishment, just in a different way. Intellectually nourishing, the concept of the golden circle provokes thought in all legitimate entrepreneurs, forcing them to wonder why they are actually going down the rabbit-hole which is the start-up world.

Why. How. What.

Why are you doing what you’re doing? How are you going to do it? What are you going to accomplish or change in the world?

Let’s crack this egg open and unpack this a little more with a pertinent example…

Orville and Wilbur Wright. Two American aviation pioneers who are famous for inventing and flying the world’s first airplane. These brothers wanted to change the way humans were transported, they came from a poor family of 9, and were so poor that none of the kids had a middle name.

Well, it was not because they were so poor that they did not have middle names, I do not think it costs more to have more names. But you get the point, they were poor.

The legend of their memory is one of a desire to do something greater than themselves, to change transportation, not to gain riches fame and a middle name that fade away like chalk on a sidewalk.

Their competitor sought to do the same thing but with a different goal. The antagonist of this story gave up once the Wright brothers took flight for the first time. Because he was using first-mover invention as a means to gain wealth and personal fame. Without a great enough driver in our lives, actions become purposeless. They become malleable like a flower in a windy field, going along with the whims and feelings of nature and things around them.

True grit comes from true belief. Nothing more, nothing less.

Martin Luther King was not the first person to come up with idea that slavery and oppression is wrong. However, he is synonymously known as the face and catalyst for the civil rights movement in the United States. He was not trying to gain personal favor with the gods, or gain personal wealth, his ‘why’ was that he had a dream, a premonition some may say. He had no internet, no social media yet 250,000 people came to watch him. How does something like that happen? It comes from a deep sense of the self, where the story equals the why. Martin Luther King was not forcing anyone to do anything, people wanted to be a part of the movement themselves. 

As a company, your customers pay for the solution you provide. Whether that is a service, product or what have you. If your end ‘why’ is to make big bills, buy a yacht, and travel to Montecristo you might get lucky and make it.  However, I would heed the words of Ralph Waldo Emerson when he said “shallow men believe in luck or circumstance. Strong men believe in cause and effect.” Just like the lily in the field you might get lucky and be taken off by a gust of wind and land in the hair of a beautiful woman but chances are you are going to get eaten by a pig. 

Through this workshop Sam Max and I, like a hardboiled egg, have solidified the idea of what our ‘why’ is for Storage Scholars. We see that there is a ‘why’ not only for our consumers, but for the parents and our campus managers. So we challenge you to put your phone down and think about why you really are working hard, or why you are in a rut. Find some people who inspire you and confide in them, workshop brainstorm and think with purpose. For who knows? You might be the Katniss Everdeen of our generation.

Seasoned and cooked,

Sam, Max, & Liam